CIRCUS Interactive selected after a competitive pitch process
ROCKAWAY, New Jersey, October 23, 2017 – ARC Motorsports, today announced that it has reached an agreement with CIRCUS Interactive LLC as the race team’s Agency of Record for marketing and sponsorship management. The Charlotte, NC office of CIRCUS Interactive will partner with the NHRA® pro stock race team to develop overall brand positioning and a sponsorship strategy for the 2018 race season.
“Over the past year, we have been focused on building our race team to be highly competitive in the NHRA pro stock division,” said Alan Prusiensky, who qualified for 21 of the first 22 events of the 2017 season. “With our successful track record this season, we need a partner that understands the value we bring to the market for sponsors in 2018—and CIRCUS brings the best combination of strategic leadership and creative excellence to the table.”
In addition to creative services and media responsibilities, CIRCUS will oversee the NHRA® pro stock race team’s sponsorship strategy and outreach while developing integrated marketing campaigns that serve sponsors under the ARC Motorsports banner.
“The ARC Motorsports team has proven their ability to compete at a high level and we’re excited to work with the team,” said Jason Hall, founder and chief executive officer for CIRCUS Interactive. “The value that ARC brings to sponsors is incredible and we’re exhilarated to start elevating brand awareness and driving sponsorship dollars for 2018.”
ARC Motorsports awarded its account to CIRCUS Interactive after a competitive pitch process. As a fully integrated partner, CIRCUS Interactive will collaborate with the NHRA® pro stock race team to drive strategy development that showcases the value in the ARC Motorsports brand and drives sponsorships for the 2018 race season.
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About ARC Motorsports
ARC Motorsports is led by Alan Prusiensky. Alan owns and operates ARC Race Engines, a machine shop that services Pro Stock motors and offers full Dyno operation to its customers from their facility in Rockaway, NJ. Learn more at www.arcraceengines.com and connect with Alan on Facebook @http://www.facebook.com/aprusiensky
About Circus Interactive
CIRCUS Interactive delivers best-in-class marketing communications strategies that help companies increase brand awareness and grow their business. CIRCUS focuses on creating better communication and more consistent brand experiences in a new era of social media and digital engagement. Learn more at www.circusinteractive.com and follow us on Twitter and Instagram (@CircusLLC) and Facebook (@CircusLLC).
SOURCE: Circus Interactive
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