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Marketing Automation: MailChimp’s automation is free?

By 2017-05-04 No Comments

Email marketing service MailChimp is now putting a very low price tag on its triggered email features.

Really low, as in zero.

The email automation had previously been available only in the company’s enterprise edition for paying customers. But MailChimp is announcing this week that all 15 million users of the free version of the platform can also create targeted emails triggered, for instance, by such events as a subscriber’s birthday or the on-boarding of a new customer.

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At CIRCUS Interactive, we believe business requires new thinking – thinking that is informed by data and constantly optimized to get the right message in front of the right person at the right time. Our goal is to generate insights that help inform our clients go-to-market strategies, add value to their team and ultimately help their business grow.