Ensure Your Marketing Strategy Doesn’t Get Hit From Industry Changes

Mike Tyson said, “Everyone has a plan until they get punched in the face.” It can also be a metaphor for the current state of digital marketing. Getting hit is part and parcel of daily life, and yet marketers struggle with what to do when …

Can food firms overcome consumer skepticism around safety

Speaking at market intelligence firm Mintel’s Big Conversation in Singapore, the company’s APAC trends manager Delon Wang said, “Consumers have grown skeptical of information. With easy access to the Internet, they do their own research, forming their own view on what is good and bad, …