Ensure Your Marketing Strategy Doesn’t Get Hit From Industry Changes

Mike Tyson said, “Everyone has a plan until they get punched in the face.” It can also be a metaphor for the current state of digital marketing. Getting hit is part and parcel of daily life, and yet marketers struggle with what to do when …

Can food firms overcome consumer skepticism around safety

Speaking at market intelligence firm Mintel’s Big Conversation in Singapore, the company’s APAC trends manager Delon Wang said, “Consumers have grown skeptical of information. With easy access to the Internet, they do their own research, forming their own view on what is good and bad, …

Hershey Company Updates its Corporate Brand And Unveils a New Company Logo

HERSHEY, Pa.–(BUSINESS WIRE)–One hundred twenty years ago, people across America fell in love with the name “Hershey’s” stamped on a chocolate bar. Today, The Hershey Company – known for its iconic Hershey’s Milk Chocolate bars and more than 80 other confectionery brands around the world – is unveiling …

A Collaborative Response to Food Safety Emergencies

After a number high-profile foodborne illness outbreaks in the United States, President Barack Obama’s Food Safety Working Group recommended that a Rapid Response Team (RRT) concept be adopted and funded through the U.S. Food and Drug Administration (FDA) to improve emergency planning and response to such incidents. …